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Five Sure-Fire Ecommerce Strategies
Search Engine Optimization will drive traffic to your Web site, but if customers can't find products they wish to purchase, they'll go away disappointed. Here are five sure-fire Ecommerce strategies for you to use.
First, know your customers and anticipate their needs. Never forget that as an Online Ecommerce Store Merchant, your goal is to find products that suit your customers likes and wants, not yours. Think about what and how they purchased and for whom. If you know your shoppers are older Men, a tee shirt that says "I love Knitting" is not as good as one that says, "I have the best Grandchildren in the world!"
Next, understand that you're selling more than a product in your Ecommerce Store; you're selling a solution to a problem. Whether the problem is a better TV, disorganized closets or new blinds, before and after images create an effective visual solution to a customers problem. When you combine powerful images with ad copy that drives the problem-solving aspects home, you'll sell more product from your Ecommerce Site.
Also, mix and match products repeatedly and creatively in your Ecommerce Store. If men's hats can be placed under both "apparel" and "hats", then position them in both places. Don't forget to cross-sell by rotating additional merchandise that the shopper may also like; ie. If you like this hat you may want to buy this belt with it. Keep it interesting for the customer by using a good selection of products and price points.
Also, take the time to search for products on your site to make sure your customers can find them easily. Let's say you're selling Jewelry and you want to find a diamond necklace for $50 or less, search "necklace" and "great gifts for under $50." Presumably, the diamond necklace will appear with other necklace or diamond related items. If they don't, then more synonyms and keywords need to be integrated into your site's search.
Finally, try to do the thinking for your customers. No one has time to search your Web site to find just the right present. Create gift-buying categories, such as "hard to shop for", "gifts under $50", "Outdoorsman" or "Hard to buy for Teens" Also, create categories by price point. If you integrate your merchandise in a meaningful way, your customers can cut to the chase and spend money with you instead of the next site that does!
If you want to know what can help make your site better, give me call today!
Thanks,
Douglas A. Marks
Website Marketing Consultant
Website - www.websiteforge.com
Business - (888) 558.2446 Ext. 208
Fax - (517) 338-5064
Business Hours: (Monday - Friday) 10 AM - 6 PM Eastern Standard Time
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Website Hosting vs Managed Services
Hi Everyone,
I have to say... there is a lot of confusion about Hosting vs Managed Services which is what WebsiteForge offers and others do not.
Hosting of a website is no more than providing space for your website to reside. It also only allows so much space and traffic to that space which is called Bandwidth. Typically if you go over the alloted Bandwidth limit you are charged more money just like cellphone service otherwise your site can not be viewed.
Some hosting companies provide other services like Backup Services. Backing up your website is always recommended so you don't lose your data. Hosting companies differ, some only allow you to do the backup and it's not automatic, while others will automatically backup your site every 7 or 30 days or some set period of time.
Website Hosting can run anywhere from $4.95 - $10K a month or more depending on the services you purchase.
There is also a lot of confusion so always ask the company that is doing the hosting, "What is included in this price"?
With WebsiteForge we provide the following Managed Services including Hosting http://www.websiteforge.com/48.html?m20:cat=managed-services-hosting.
Managed Services, Support & Hosting
Includes 1/HR Month of Remote Hands. Anything you need done just give it to us and we will do it for you. Remote Hands includes ROLLOVER MINUTES so you can accumulate the time and never lose it and includes CASH-IN VALUE towards other services like a new design, flash, graphics. etc.
Managed Services - Fortune 100 Hosting Platform
Seven Clustered Redundant Servers - You don't have to worry about a server failure. Seven Redundant servers mean that even if one fails the other servers will pick up the slack and make sure your site continues to run.
Every 4 Hours Automatic Backups on all 7 servers along with a copy of the Backup stored at a secondary location for extra security and peace of mind you'll never lose your data.
Security - Locked Down Code Hacker Prevention System w/5 Levels of Security. No other hosting company on the market offers this feature.
Five Tier-1 OC-12 Backbone Connections with Unlimited Bandwidth - It's like recruiting the "Fantastic Five" of internet connectivity. Think of five HUGE pipelines provided by SBC, Time Warner, UUNet, Quest, and Sprint. These are the companies that will connect your customers to your web site 24/7/365
Third Party Performance Monitoring - We pay professional monitoring companies to have your web site monitored every 5 minutes to make sure things are always running smoothly. Monitoring is done from several locations across the globe.
On Site Technicians - Our hardware is maintained by on-site technicians that are there 24/7/365 to make sure any hardware repairs are done immediately. Of course you won't notice because our triple redundant servers will keep your site running.
High Security Data Center - Our data center is locked down with key code and hand scanner security access.
Your data is completely safe!
Hardened Linux Operating Systems - It's simply a fact of life that Windows systems are a constant target for hackers, nasty worms and viruses. We rely on hardened Linux based servers to provide you the very best reliability available
Customer Support M-F 9AM-7PM EST - Online & Phone Support provided to any any questions you may have.
Technical Support 24/7/365 - With WebsiteForge, you don't have to worry about technical details.We manage the hosting for you without costly hourly or per-incident charges.
Unlimited Software Updates & Upgrades - Over 300 Updates & Upgrades every year as WebsiteForge invest over $200,000 back into the system on such improvements as; hand-held devices, browser & system compatibility issues, additional functionality, content management tool updates and features, new tools and software, etc.
Unlimited Bandwidth & Data Transfer - Never have to worry about having your servers crash due to traffic limits.
Unlimited Disc Space Storage - Store unlimited amounts of data on your site, including, pages, text, video, audio, products, etc.
Much More!
E-Mail Solution
50 POP 3 E-Mail Accounts with 30M of storage each.
Spam Control
Virus Scanning
Online Webmail Access
Grey Listing
EV 256 Bit SSL Security Certificate
Renewal Included in the Monthly Managed Services Fee. Extended Validation SSL with 256 Bit Encryption. This service exceed New Standards places by all the Credit Card Companys this year.
Search Engine Optimization (SEO) - Hard Coded
WebsiteForge is the only website design company that has this unique feature. Your site will have META TAGS on every page and product on your website. Your site will also be Search Engine Friendly (SEF), that allows the Search Engines to find every single word, product and service on your site. But the KEY FEATURE is our Hard Coded SEO Software on your site that is set up like the Search Engines want to see it. The same Coding sites like E-Bay and Amazon have, the kind of programming that would cost $10,000-$60,000 for you to do if you hired an SEO Expert to do it. This software also includes an admin area where you can manage your own SEO campaign with out the expensive cost of SEO or a PPC campaign like Google Adwords.
Unlimited Support
Training Webinars
Online Documentation & Support
Help File
Video Tutorials
Customer Support M-F 9AM-7PM EST - Online & Phone Support provided to any any questions you may have.
Technical Support 24/7/365 - With WebsiteForge, you don't have to worry about technical details.We manage the hosting for you without costly hourly or per-incident charges.
Remote Hands - 1/hr/mo x 12/hr/yr of anything you need done to the site, rolled over if you don't use the time and you can cash unused time towards a new design, additional graphics, flash, etc. (Valued at $600/yr)
Site Coming Soon Page
Display a Site Coming Soon Page until site is ready to launch.
Content Management Tool
You have the ability to create unlimited content pages upon completion of our online & phone training webinar, or view our online video library at your own pace.
Domain Name
FREE Domain Name Web URL Address; yourbusinessname.com
Website Hit Statistic Tool
Professional 20 page report detailing who found your site, where they came from and where did they go.
Create Unlimited Forms
Create custom forms
Information can be stored onsite and downloaded into an Excel Spreadsheet for database management
Newsletter Sign-Up & Creation Tool
Collect vital information
Create custom Newsletters
Create a huge database of potential customers
Mass E-Mail Marketing Tool
Collect E-Mail addresses and information
Market to new and potential customers
Pop-Up Marketing Tool
Create your own Pop-Up messages on your site. Great for promoting a sales campaign or gathering e-mails.
Add Unlimited Links
Create as many outbound links to your site using our Content Management Tool. Great for building your own SEO campaign, referral page, advertising and more.
E-Bay Publishing
Publish your products directly to E-Bay through this easy to use Listing Tool. (ecommerce only)
Copy Protection Feature
Make sure competitors can not copy your site or steal your images.
Google Analytics
Generates detailed statistics about the visitors to your website.
If you have any questions about the services we provide, please call me!
Thanks,
Douglas A. Marks
Website Marketing Consultant
Website - www.websiteforge.com
Business - (888) 558.2446 Ext. 208
Fax - (517) 338-5064
Business Hours: (Monday - Friday) 10 AM - 6 PM Eastern Standard Time
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Managed Services, Support & Hosting
NOTE: Remote Hands: Anything you need edited just give it to us and we will do it for you. Remote Hands includes ROLLOVER MINUTES so you can accumulate the time and never lose it and includes CASH-IN VALUE towards other services like a new design, flash, graphics. etc. (It's like saving 33.33% on hourly rates!)
Why Do You Need WebsiteForge to Host Your Web Site!
Managed Services - NOW INCLUDES a Cloud Service Hosting Platform!
What is a Cloud Service?
Simply put, a cloud service is a set of pooled computing resources delivered over the Internet. The cloud delivers a hosting environment that doesn't limit an application to a specific set of resources. Depending on the platform, an application can scale dynamically and increase its share of resources on-the-fly.
Why you need to use a Cloud Service?
The cloud can quickly scale to all of WebsiteForge's servers to make resources available as they're needed. WebsiteForge's Cloud hosting customers never need to worry about meeting increasing traffic demands or huge traffic spikes.
Fourteen Clustered Redundant Servers - You don't have to worry about a server failure. Fourteen Clustered Redundant servers mean that even if one fails the other servers will pick up the slack and make sure your site continues to run.
Instant Automatic Backups on all 14 servers along with a copy of the Backup stored at the primary and secondary location for extra security and peace of mind you'll never lose your data. How much is a days work worth to you? $300? $400? 1000? Even a small mistake could cost you and your company money, more than WebsiteForge's Managed Services. No other company offers this valuable feature.
Security - Locked Down Code Hacker Prevention System w/5 Levels of Security. With over 30,000 Hacker attempts per month no Hacker has ever made it past Level 1. When you invest $500 - $5000 in having your site created isn't it a good idea to protect it from being taken down and deleted by a Hacker? Lower level services charge up to $49/mo for this feature alone. Once again, no other hosting company on the market offers this level of protection for you site.
Five Tier-1 OC-12 Backbone Connections with Unlimited Bandwidth - It's like recruiting the "Fantastic Five" of internet connectivity. Think of five HUGE pipelines provided by SBC, Time Warner, UUNet, Quest, and Sprint. These are the companies that will connect your customers to your web site 24/7/365.
Third Party Performance Monitoring - We pay professional monitoring companies to have your web site monitored every 5 minutes to make sure things are always running smoothly. Monitoring is done from several locations across the globe.
On Site Technicians - Our hardware is maintained by on-site technicians that are there 24/7/365 to make sure any hardware repairs are done immediately. Of course you won't notice because our triple redundant servers will keep your site running.
High Security Data Center - Our data center is locked down with key code and hand scanner security access.
Your data is completely safe!
Hardened Linux Operating Systems - It's simply a fact of life that Windows systems are a constant target for hackers, nasty worms and viruses. We rely on hardened Linux based servers to provide you the very best reliability available
Customer Support M-F 9AM-7PM EST - Online & Phone Support provided to any any questions you may have.
Technical Support 24/7/365 - With WebsiteForge, you don't have to worry about technical details.We manage the hosting for you without costly hourly or per-incident charges.
Unlimited Software Updates & Upgrades - Over 300 Updates & Upgrades every year as WebsiteForge invest over $200,000 back into the system on such improvements as; hand-held devices, browser & system compatibility issues, additional functionality, content management tool updates and features, new tools and software, etc.
Unlimited Bandwidth & Data Transfer - Never have to worry about having your servers crash due to traffic limits. Every other hosting company on the market charges you a Bandwidth Overage if your limits are exceeded. Some of those fees can be not only in the hundreds of dollars, but thousands of dollars for high traffic sites. All of our customers have access to 4 Terabytes of Bandwidth & Data Transfer without the fear of paying overage charges.
Unlimited Disc Space Storage - Store unlimited amounts of data on your site, including, pages, text, video, audio, products, etc.
Much More!
E-Mail Solution
50 POP 3 E-Mail Accounts with 30M of storage each.
Spam Control
Virus Scanning
Online Webmail Access
Grey Listing
EV 256 Bit SSL Security Certificate
Renewal Included in the Monthly Managed Services Fee. Extended Validation SSL with 256 Bit Encryption. This service exceed New Standards places by all the Credit Card Companys this year.
Search Engine Optimization (SEO) - Hard Coded
WebsiteForge is the only website design company that has this unique feature. Your site will have META TAGS on every page and product on your website. Your site will also be Search Engine Friendly (SEF), that allows the Search Engines to find every single word, product and service on your site. But the KEY FEATURE is our Hard Coded SEO Software on your site that is set up like the Search Engines want to see it. The same Coding sites like E-Bay and Amazon have, the kind of programming that would cost $10,000-$60,000 for you to do if you hired an SEO Expert to do it. This software also includes an admin area where you can manage your own SEO campaign with out the expensive cost of SEO or a PPC campaign like Google Adwords.
Unlimited Support
Training Webinars
Online Documentation & Support
Help File
Video Tutorials
Customer Support M-F 9AM-7PM EST - Online & Phone Support provided to any any questions you may have.
Technical Support 24/7/365 - With WebsiteForge, you don't have to worry about technical details.We manage the hosting for you without costly hourly or per-incident charges.
Remote Hands - 1/hr/mo x 12/hr/yr of anything you need done to the site, rolled over if you don't use the time and you can cash unused time towards a new design, additional graphics, flash, etc. (Valued at $600/yr)
Site Coming Soon Page
Display a Site Coming Soon Page until site is ready to launch.
Content Management Tool
You have the ability to create unlimited content pages upon completion of our online & phone training webinar, or view our online video library at your own pace.
Domain Name
FREE Domain Name Web URL Address; yourbusinessname.com
Website Hit Statistic Tool
Professional 20 page report detailing who found your site, where they came from and where did they go.
Create Unlimited Forms
Create custom forms
Information can be stored onsite and downloaded into an Excel Spreadsheet for database management
Newsletter Sign-Up & Creation Tool
Collect vital information
Create custom Newsletters
Create a huge database of potential customers
Mass E-Mail Marketing Tool
Collect E-Mail addresses and information
Market to new and potential customers
Pop-Up Marketing Tool
Create your own Pop-Up messages on your site. Great for promoting a sales campaign or gathering e-mails.
Add Unlimited Links
Create as many outbound links to your site using our Content Management Tool. Great for building your own SEO campaign, referral page, advertising and more.
E-Bay Publishing
Publish your products directly to E-Bay through this easy to use Listing Tool. (ecommerce only)
Copy Protection Feature
Make sure competitors can not copy your site or steal your images.
Google Analytics
Generates detailed statistics about the visitors to your website.
Pricing:
Informational Websites - $29/month or ($49/month which includes 1/2 Hour of Remote Hands)
eCommerce Websites - $49/month or ($99/month which includes 1 Hour of Remote Hands)
Classified/Directory Websites $149/month (Includes 2 Hours of Remote Hands)
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Dear Potential Client,
Please review the following information and let me know if you have any questions...
First, I would like to say that WebsiteForge is the oldest and most respected website development company in the world. We have been in business since 1991.
Second, we have a 97.8% retention rate with our 4000 existing clients unlike the industry average of 50%. WebsiteForge feels when you invest money with us we should do everything in our power to help you make money.
WebsiteForge uses the most advanced software platform to build and maintain your website and adds over $250,000 in new technology upgrades/upgrades every year to make sure you have the best advantage to secure new business online and have the latest and greatest website features with out having to pay for them.
WebsiteForge also offers Unlimited Customer and Technical Support and Training, we act as your IT team and make sure you have the best Content Management Tool available to edit and maintain your site, Cloud Hosting Solution, Unlimited Bandwidth so you can have Millions of customers on your site without charging you extra, Security in the form of a Hacker Prevention System with 5 Levels of Security on the site and server level, SSL Security Certificate, PCI Compliance, 5 Minute Monitoring, Immediate Backup Service, On & Off site Backup protection, Email Service, Website Hit Statistic Tool, Email & Newsletter Tool, Copy Protection and Much more!
We offer inexpensive professional design services with unlimited designs and revisions until approved. Here is our pricing structure...
Pricing Structure: Design
1. Template Site: No Charge plus $50 per page (You provide the text and images you want on the page.)
2. Design - Simple Custom Site: $500 (2 Designs and 2 Revisions) plus $50 per page (You provide the text and images you want on the page.)
3. Design - Custom Graphic Designed Site: $1000 (Unlimited Designs and Revisions until approved) plus $100 per page (We will provide graphics for your page plus you will provide the text and images you want on the page.
Optional: Slide Deck: $500 (Unlimited Designs and Revisions) i.e. check out http://www.eicom-usa.com
Optional: Logo Design $250-$500
Optional: Shopping Cart: If you are selling products online in an Ecommerce Shopping Cart format depending on the set-up we need to do your cost can run an extra $500-$2000. (Call me for pricing and options)
[NOTE: We do offer free templates that can help keep your cost down as well. Pricing structure can change depending on the nature and scope of the project. It is always best to discuss your project with me so I can give you a definite price.]
Just so you know, we can create any style of webdesign for you. If you have seen a website online that you like with any company let me know and I can tell you how much it would cost to replicate that site or as I mention above, we charge $1000 for Unlimited Designs and Revisions so you will always get what you want.
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I offer 7 huge benefits compared to most companies...
#1 Professional Design
We have created over 6000 designs in the last 20 years and we guarantee your approval with unlimited revisions until you are satisfied.
Please feel free to browse our Portfolio for a few existing websites we have created as well: http://www.websiteforge.com/89.html.
For a look into our back end and the features we offer, please check out our online videos at http://videos.websiteforge.com/.
Here are a few Informational Websites sites:
http://www.eicom-usa.com - $1500
http://www.spc.net - $1500
http://www.consultingphysicians.com - $500
http://www.signatureconsultingsolutions.com/ - $1000
http://www.usi-inc.net/ - $1000
http://www.baeticamoz.com - $500
http://www.cornerstone-advisors.com/ - $1000
http://www.longislandmentalhealth.com/ - $1000
http://www.fsiindustries.com/ - $1000
http://www.erplanners.com/ $1000
http://www.quantumtech.biz/ - $1500
http://www.ethancompany.com - $1000
Here are a few Ecommerce Websites with Shopping cart sites:
http://www.boatersmarinesupply.com/ - $3500
http://www.betterblindstore.com/ - $3500
http://www.guitarkitsusa.com - $3500
http://www.gandlclothing.com/ - $4500
http://www.bedsnstuffonline.com/ - $2500
http://www.shopnoahsark.com/ - $3500
http://www.picforever.com - $2500
http://www.continentalkid.com/ - $2500
http://www.naturebeads.com/ - $2500
Typically design time takes 2-6 weeks depending on the project.
#2 Search Engine Optimization
Search Engine Optimization (SEO) is KEY to any successful website.
We know how to get you to the top of the search engines...
The number one concern most businesses have is getting their site found at the top of the search engine results with the keywords & phrases that will drive traffic to your site. The more traffic, the more money your company will make. WebsiteForge is the only company that offers professional SEO set-up included in the cost of site and not just submitting the site to the search engines or placing meta-tags on the site. The difference is getting top page results for our clients!
We do this using an XML FILE MAPPING SYSTEM. You would normally have to pay $15,000-$50,000 for an SEO expert to write the code and install it in your system. We include it automatically in the price. This will give you a huge advantage because it solicits Google and Bing to crawl your site every day or you can manually submit as many times as you want during the day. Everyone else has to wait to have the search engines to crawl their sites which can take months.
#3 Managed Services
We are a Managed Services company, so hosting on our servers is required because our software is proprietary and has so many features other companies don't offer.
Our Managed Services & Hosting includes; SEO (Search Engine Optimization for higher ranking), True Content Management Tool, Training, Support, Hosting, Tech Support, 300+ upgrades per year valued at over $250,000, Hacker Prevention System, SSL, Blog, 4 Hour Backups, 5 Minute Monitoring Service, On & Off site Backup protection, Email Service, Website Hit Statistic Tool, Email & Newsletter Tool, Copy Protection and Much more!
Informational Sites: $29/mo
Ecommerce Sites: $49/mo
#4 True Content Management Tool
This allows you to edit your site and do everything we can do. You can add/delete pages/products. So if you want to make a change on your site at 2am in the morning, then all you do is log in and make the change hit publish and your done. You'll save hundreds even thousands from not having to pay someone to update your site.
#5 Product Marketing Software - (Ecommerce Only!)
A great way to optimize your product listings directly feeding your product information to over 60 sites. This automated data-feed submits and drives more qualified targeted traffic to your website.
#6 Mobile Website
According to the latest statistics, 56% of online browsing is done using a mobile phone or tablet device. No longer is the PC the norm.
If you want customers to use your website correctly in 2012, you must have a mobile ready website. Converting your business website to display and operate correctly on Smartphones needs to be a top priority in 2012.
If you choose WebsiteForge to build your Website we will create a Mobile Ready Site for you at no cost and optimize your site for the search engines while giving you the ability through a Content Management Tool to edit your own site if you wish to keep future cost down.
#7 Social Networking
Link your Blog or Products directly to Facebook, Twitter and Google Plus and have access to over 300 Million daily users looking for products or services you offer.
Summary:
WebsiteForge just doesn't build great websites, they build websites that get found in the Search Engines and make you money!
I am looking forward to working with you to build a great looking and functioning website. If you have any questions, feel free to call at (888) 558-2446 x 208 or reply to this e-mail. My direct line is (207) 739-2341.
Thanks,
Douglas A. Marks
Website Marketing Consultant
Website - www.websiteforge.com
Business - (888) 558.2446 Ext. 208
Fax - (517) 338-5064
Website Forge
Box 358
Fowlerville, MI 48836 (USA)
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What is a Custom Graphic Design
Is a Unique One-Of-A-Kind Custom Graphic Designed Site. Get the look & feel you want with Unlimited revisions until you are 100% satisfied.
A custom designed site incorporates a graphic in the either the header section of the site or in the body of site. The graphic is a custom creation made with computer graphic software by a graphic artist.
Some designs are very simple like the swoosh design shown to the left in the header section and the use of photo's and text graphics on the home page.
Other sites incorporate both header design with the use of the logo and then have custom design done in the body section of site.
Regardless of the style you may want to choose, we will do unlimited designs and revisions until you are 100% satisfied.
Here are a few more examples of a Custom Graphic Designed Web Site:
One way to keep your website cost down and still have a unique site is to go with a Custom Web Site. A Custom Web Site has no Graphic Design it's just a custom shell. You can have an outside border color, inside border color, menu bar color and function, header and footer area.
In this example I have choosen a dark grey border inside border, light grey outside border color, gray menu bar with a metallic shine to it, header content area and a dark grey footer content area with the inside page content area white.
I have my own logo so I'll have that placed in the top header section along with a photo and a gold bar to make it stand out.
I also have my own content and images I'll supply to the design team and they will arrange them professionally on the site.
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Scott Neil,
Your websites look professional and well made; however, I may choose to go with a local firm to support our local businesses, which are hurting right now due to the recession. Why should I choose WebsiteForge over a local business to design my website?
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Great Question! I am asked this all the time...
I know how you feel. I asked the same question to WebsiteForge before I had a website built over 7 years ago... 2 years prior to ending up working for WebsiteForge after my last decision to never work with a local web designer based only on the idea that I was keeping someone else employed.
It is a noble idea to keep local businesses in business, but it is an even better idea to keep you in business, right? Please hear me out on this...
I know you think a website is just a website and regardless of who builds that website you are going to have the same results, right? I used to have that same idea in my head too.
That is until I found WebsiteForge...
I have had over twenty websites in my life. None of those sites ever produced a dime without me spending money to direct traffic to my site. It did not matter if I spent $100 or $40,000; the results were always the same until I found WebsiteForge.
WebsiteForge was the only company that ever drove traffic to my site without costing me money!
Why? Because, WebsiteForge was the only company that had Search Engine Technology that allowed the Search Engines to index my site the way that it should of been done in the first place.
Most of these small local design shops do not have a clue about Search Engine Optimization and how to drive the traffic to your site so you make money instead of spending money on advertising to drive traffic to your site.
What I found was, "WebsiteForge delivers results in the Search Engines while others can only make promises" and only then did I make money from my website." Moreover, the technology WebsiteForge provided for me and the Customer Support far out-weighed what I always had received from the local person who never called me back once he had my money and took 4-6 months to build a site and everything else that went along with that.
I found WebsiteForge to be one of the most professional companies ever to work with, so I started referring my clients to WebsiteForge. I referred so much business to WebsiteForge that they made me an offer to handle all their sales for the company... and I have been here for over 5 years now spreading the Website Gospel on why you should choose WebsiteForge over everyone else.
And that is why I feel you should choose WebsiteForge over the local person to design your website, because after all, it's more than just designing your website, it's your business.
Thanks,
Douglas A. Marks
Website Marketing Consultant
E-mail - dougmarks@websiteforge.com
Business - (888) 558.2446 Ext. 208
Fax - (517) 338-5064
Business Hours: (Monday - Friday) 10 AM - 6 PM Eastern Standard Time
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Everyday I get anywhere from 5-10 people calling me to share their website horror story with me about other companies.
This one today came from Steve Nguyen a first time website buyer trying to start a small business. Unfortunately like Steve, so many first time website buyers get caught with this trap from a fast talking salesman who convinces you he/she needs your credit card information to lock in a price. The thing with doing this is, they bang your card and you actually purchase a website from the company.
If that is not bad enough, you call them to get the money put back on your credit card and they tell you, your going to lose the downpayment by not having them build your website and now you feel obligated to have them do the site for you in fear of not getting what you didnt pay for in the first place.
The company that did this is out of Utah and they have a horrible record with the Better Business Bureau but they will resolve the issue only after you complain to the Better Business Bureau, the company that recommended their services, the Attorney General of Utah and your Credit Card Company... but it's worth it so these people don't get away with it.
You should not reward a company with your business because they have taken your hard earned money HOSTAGE!
If you have any questions about this article, please let me know.
Thanks,
Douglas A. Marks
Website Marketing Consultant
E-mail - dougmarks@websiteforge.com
Business - (888) 558.2446 Ext. 208
Fax - (517) 338-5064
Business Hours: (Monday - Friday) 10 AM - 6 PM Eastern Standard Time
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This is a recent e-mail I had concerning Search Engine Optimization I wanted to share with everyone.
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"Hi Doug,
Thanks for the information.
Here some of my issues and questions:
-We paid a company a large amount of money to design the website and only after our complaints of searchability did we even learn about SEO.
- we transferred the website to a new company who we paid to rewrite the code for the website for SEO and add additional text.
- we paid the new company for the site to the appear on first page for the key words “apartments chestnuthill” and “apartments Philadelphia” – we are on first page for “‘Apartments chestnuthill” but not on the radar for “apartments Philadelphia” (we have not paid for “Philadelphia”)
-When you say we have limited SEO based on page value – how is this page value determined?
Thanks,
Terri"
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First, the Search Engine Optimization person you are using is only going after the KEYWORDS you are paying for them to go after. With our Organic Search Engine Optimization on our site, you will be able to do this yourself.
Second, your site is limited by how your Search Engine Optimization person is structuring your site by going after a PAGE VALUE while our site goes after SITE VALUE.
PAGE VALUE is based on over 200 Factors determined by Google. Such factors include; Keywords, Key Phrases, URL, Inbound & Outbound Links, etc...
We have been working with Google for the past 3 years and currently spend over $35,000 a year maintaining SEO software on our site that creates a SITE VALUE by combining all of your PAGE VALUE's using all your keyword and phrases throughout the site instead of just looking at one page.
EXAMPLE (this is a very simple explanation and should only be considered as such..); If you have 10 pages and each value of each page is 1,000 points, then our site would let Google know it's worth 10,000 points on a particular search using SITE VALUE. So, if the current number# 1 positioned site on Google only has 9,800 points, then you would be placed #1.
We are using the same technology that Ebay and Amazon use. If you do a search for a particular product or book, you'll notice that Ebay and/or Amazon are consistently at the top of the search engines. Ever wonder why they get to the top? They work directly with Google, just like we do.
Doug Marks
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Get a video file (.mp4) and a .Gif. use it in many places to help boost your business branding.
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Get a video file (.mp4) and a .Gif. use it in many places to help boost your business branding.
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